Once in any man’s life, he must have searched the word “porn” online; 9 out of 10 children, ages 11-16, had viewed pornography on the internet, some might have even registered to specific porn sites to get the feeds, and I believe this is very common for all of us, men.
This video below presents some interesting facts about porn websites in the world.
Imagine an online market for more than half of 6 billion consumers; no doubt that this creates a huge channel for porn business ($3.9 billion in US, back in 2001, not including the free other downloads).
This even creates an e-marketing channel for related businesses like online dating and sexual drug etc. Have you ever noticed that when you’re searching for your torrents or files, there will always be cheeky advertisements on the banner and the right hand side of your screen? So what implications does it have on business?
Sex is everywhere… it stays in human life as a basic need, especially men. So I guess viral marketing campaign featuring some sexual appeal is not a bad idea.
Many businesses might feel reluctant to get their brand associate with the image of “sex” or “porn,” but I think there is nothing wrong about these words if they are used in a fashionable way. In fact, Lynx had used it to create a very effective viral marketing campaign in 2005; they integrated social media with all other traditional 30 communication channels. They also encourage consumers to speak through blogs, telephone and interactive websites etc. As a result the brand had gain huge publicity, awareness and media coverage.
However for some businesses, still, they must consider the appropriateness; whether the “sex” image can align with core brand value, otherwise, if they use it wrongly this might have a negative impact on their brand image.
Teacup 2.0
To update and share any latest news and knowledge related to the field of e-marketing, gained from studying, personal experiences or other news sources.
I guess it's true that it's everywhere.
ReplyDeleteAgree, every time I tried to search for some files, there were always those cheeky ads on the sidebars, pretty annoying somehow, and those pop-ups, that I need to block them.
I reckon this might affect how some customers pay attention to certain brand. For example, if say you were browsing through the web, and one of the brand that paid for their ads had their ads next to those cheeky ads (accidentally or not), would the attention shift to those cheeky ones instead. But again, it's the problem of online clusters anyway.
Also seen many brands tried to use "sex" in their ads, whether it be commercials or prints, but from what I've seen, yea, they were mostly very successful. Again, companies need to pay attention to the topic of ethics though, those brands that receive complains about how the ads were too cheeky for children, which that can lead to negative image somehow, so they better watch out.
Great post keep up the good work! : )
If i'm not wrong, I think after LynxJet campaign released, it didn't stay long.. because Jetstar thought that this might lead to negative perspectives towards Jetstar brand...
ReplyDeleteIf that so, should this campaign be considered as good or bad way of using the "sex" or "porn" image? Lynx got extremely well response but what about Jetstar?
Yeap, the reason Jetstar withdrew was because of the negative image associated with the air-hostess in the ad, because outside the screen they spose to look like a profession not a stripper.
ReplyDeleteHowever, imagine they do not concern about these image or any ethics, I believe this can create a real business for them. I guess there should be substantial market waiting for them, which can generate millions of dollar.
But in reality, it's like what R. said, it's an ethic question.
Well, I think this campaign actually represents a really bad image toward their brand. Air hostess and stripper? Not a very good matching for me.
ReplyDeleteAnother importent aspect to consider is how the sex industry is often the innovator with new technology. They led the world in online payment systems, in streaming video and images, and now in online 3D video! We can all learn from them, even if it isn't our "cup of tea"!
ReplyDeletesound professional here mr.teacup
ReplyDeletei wonder...
too bad that Lynx Jet got banned.
I think by transfering "sex" into other products that maintains creativity but one that are more appropraiate. It could create heaps of word-of-mounth in the market. Social media could be most productive in this field too; that they have the opportunity to interact with other people on such topic, pretty hot eh?
let me see what I can share with you teacup
The Campaign seems interesting at first but as we expect in the real life, It's so impossible...
ReplyDeleteTo afford such flight, we probably need heaps of money. Don't really think people will spend money to have some pleasure hours on a plane then back home, their desperated wives are greating them with "divorce documents".
Just for fun:When the oxigen is falling, wondering wat will we breath on !!!
Great Post !!!<(^^,)>