Sex-Tea Viral Marketing

Once in any man’s life, he must have searched the word “porn” online; 9 out of 10 children, ages 11-16, had viewed pornography on the internet, some might have even registered to specific porn sites to get the feeds, and I believe this is very common for all of us, men.

This video below presents some interesting facts about porn websites in the world.



Imagine an online market for more than half of 6 billion consumers; no doubt that this creates a huge channel for porn business ($3.9 billion in US, back in 2001, not including the free other downloads).

This even creates an e-marketing channel for related businesses like online dating and sexual drug etc. Have you ever noticed that when you’re searching for your torrents or files, there will always be cheeky advertisements on the banner and the right hand side of your screen? So what implications does it have on business?

Sex is everywhere… it stays in human life as a basic need, especially men. So I guess viral marketing campaign featuring some sexual appeal is not a bad idea.

Many businesses might feel reluctant to get their brand associate with the image of “sex” or “porn,” but I think there is nothing wrong about these words if they are used in a fashionable way. In fact, Lynx had used it to create a very effective viral marketing campaign in 2005; they integrated social media with all other traditional 30 communication channels. They also encourage consumers to speak through blogs, telephone and interactive websites etc. As a result the brand had gain huge publicity, awareness and media coverage.



However for some businesses, still, they must consider the appropriateness; whether the “sex” image can align with core brand value, otherwise, if they use it wrongly this might have a negative impact on their brand image.

Teacup 2.0

The Tea-Keyboard

Today, I recently heard about the development of a new technology by Microsoft which I think it would be nice to share with others.

This new technology is called the Adaptive keyboard. The keyboard’s transparent keys have a liquid-crystal display underneath which enables the key tops to change depending on what program the users are using. It replaces the same old experiences for those working at a desk with keyboards and mice all day. Without the need to even touch the mice, this surely increases our productivity. Just have a look in the video below.



This prototype might have an impact on how we handle our information in the future i.e. everything becomes a shortcut and easily managed; you can have more than two languages displaying on the keyboard; people might be able to make their own personalized letters; and perhaps change the way other Microsoft office operate. Evolving just from a simple type writer into a computer and now an adaptive keyboard in just 30 years, who knows what will be next in 10 years, just wait and see.

(source: microsofthardwareblog)

Teacup

WikiTea, Let's contribute!

Wikipedia
For anyone who doesn’t know what is Wikipedia, it is a free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation. Its 16 million articles (over 3.3 million in English) have been written collaboratively by volunteers around the world, and almost all of its articles can be edited by anyone with access to the site (source: wikipedia)

Wikiversity
I’ve been surfing around “Wikiversity” (part of Wikipedia devoted to learning resources, learning projects, and research for use in all levels) and found that there wasn’t a section about digital marketing, and so I created one, hoping to use this as another platform to share the knowledge about digital marketing. Thus, anyone who feels like contributing can join.

How to contribute?

1. I suggest everyone to first register, go to: http://en.wikipedia.org/w/index.php?title=Special:UserLogin&returnto=Main_Page click “create one” and follow the steps
2. Go to Wikiversity’s link: http://www.wikiversity.org/
3. Type in “Marketing” in the search box

4. Click the “Digital Marketing” under the “Learning project” section at the bottom right corner

5. You will find that there are some texts, which I have already posted earlier. To edit the page click “edit the page” on the tab at the top of the page, or to edit a section by clicking “edit” at different heading. There are some empty headings I created for anyone to fill in.

6. You will find yourself on a page that looks like this…

Currently there are empty topics about “Search Engine Optimization,” “Email Marketing,” “Online Advertising,” “Online Newsletters” and “Media News Rooms.” Feel free to add or change.

7. To add a new heading, use the “=” sign. For example “=Social Media=” (for Main heading) and “==Social Media==” (for a subheading)

8. For more information about the page formats including references and heading, go to http://en.wikipedia.org/wiki/Help:Wiki_markup or http://en.wikiversity.org/wiki/Help:Editing

9. If you’d like to keep track of the page you’ve edited, click on the “watch” tab at top of the page. This will keep you update for the change that others made.


Once you are familiar with these simple steps, there are much more of what you can do, you might decide to create your own subjects which is non-marketing related or you might want to have a look in other fields such as Wikinews, Wikitionary, Wikiquote or Wikibooks. Where I encourage those of you who have never contributed to contribute and please feel free to share with us!

Enjoy!
Teacup.

The Two Social Media Tea

My friends keep asking me what are the differences between Twitter and Facebook, so I reckon this is a good chance to explore the difference between these two social networks and why people use them.

From the comparison, both Facebook and Twitter have different functions. However, if your friends ask you whether you to choose either only Twitter or Facebook, what would you choose? …well, the same old answer would be, it depends on your tastes and preferences.

In my opinion, people that are more likely to choose Facebook are (and I personally fall into this):


1. “Cool”
2. Business people, university students, young adults (simply any age)
3. Looking to update and build connections within groups of friends
4. Looking for more interaction and engagement
5. Promote themselves through photos and videos

And for those people who are likely to choose Twitter:

1. “Geeky”
2. Looking for news and trends
3. Looking for innovative channel for chatting
4. Updating with their personal interests i.e. Hollywood news
5. Write a blog or diary for sharing or private

However, in the marketing sense, if the marketers are able to utilize both Twitter and Facebook within their marketing plan, I believe that this will give them a better chance for a successful their marketing campaign. These are two very different marketing platforms and what works on one of them might not work in the other. Facebook can never out rule Twitter or vice versa.

If anyone has other ideas, feel free to share or comment.

Teacup

Source:
ezinearticles
Brian Solis