Sunday, August 8, 2010

WikiTea, Let's contribute!

Wikipedia
For anyone who doesn’t know what is Wikipedia, it is a free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation. Its 16 million articles (over 3.3 million in English) have been written collaboratively by volunteers around the world, and almost all of its articles can be edited by anyone with access to the site (source: wikipedia)


Wikiversity
I’ve been surfing around “Wikiversity” (part of Wikipedia devoted to learning resources, learning projects, and research for use in all levels) and found that there wasn’t a section about digital marketing, and so I created one, hoping to use this as another platform to share the knowledge about digital marketing. Thus, anyone who feels like contributing can join.
How to contribute?
1. I suggest everyone to first register, go to: http://en.wikipedia.org/w/index.php?title=Special:UserLogin&returnto=Main_Page click “create one” and follow the steps
2. Go to Wikiversity’s link: http://www.wikiversity.org/
3. Type in “Marketing” in the search box

4. Click the “Digital Marketing” under the “Learning project” section at the bottom right corner


5. You will find that there are some texts, which I have already posted earlier. To edit the page click “edit the page” on the tab at the top of the page, or to edit a section by clicking “edit” at different heading. There are some empty headings I created for anyone to fill in.



6. You will find yourself on a page that looks like this…




Currently there are empty topics about “Search Engine Optimization,” “Email Marketing,” “Online Advertising,” “Online Newsletters” and “Media News Rooms.” Feel free to add or change.

7. To add a new heading, use the “=” sign. For example “=Social Media=” (for Main heading) and “==Social Media==” (for a subheading)

8. For more information about the page formats including references and heading, go to http://en.wikipedia.org/wiki/Help:Wiki_markup or http://en.wikiversity.org/wiki/Help:Editing

9. If you’d like to keep track of the page you’ve edited, click on the “watch” tab at top of the page. This will keep you update for the change that others made.


Once you are familiar with these simple steps, there are much more of what you can do, you might decide to create your own subjects which is non-marketing related or you might want to have a look in other fields such as Wikinews, Wikitionary, Wikiquote or Wikibooks. Where I encourage those of you who have never contributed to contribute and please feel free to share with us!

Enjoy!
Teacup.

Monday, August 2, 2010

The Two Social Media Tea

My friends keep asking me what are the differences between Twitter and Facebook, so I reckon this is a good chance to explore the difference between these two social networks and why people use them.







From the comparison, both Facebook and Twitter have different functions. However, if your friends ask you whether you to choose either only Twitter or Facebook, what would you choose? …well, the same old answer would be, it depends on your tastes and preferences.

In my opinion, people that are more likely to choose Facebook are (and I personally fall into this):


1. “Cool”
2. Business people, university students, young adults (simply any age)
3. Looking to update and build connections within groups of friends
4. Looking for more interaction and engagement
5. Promote themselves through photos and videos


And for those people who are likely to choose Twitter:

1. “Geeky”
2. Looking for news and trends
3. Looking for innovative channel for chatting
4. Updating with their personal interests i.e. Hollywood news
5. Write a blog or diary for sharing or private


However, in the marketing sense, if the marketers are able to utilize both Twitter and Facebook within their marketing plan, I believe that this will give them a better chance for a successful their marketing campaign. These are two very different marketing platforms and what works on one of them might not work in the other. Facebook can never out rule Twitter or vice versa.

If anyone has other ideas, feel free to share or comment.

Teacup


Source:
ezinearticles
Brian Solis



Thursday, July 29, 2010

The Teacup 2.0

Welcome to Teacup 2.0 blog,

My name is Tiew, some people find it hard to pronounce my name, so here my pseudonym is Teacup ;)) with 2.0 as this blog is about e-marketing.

I am currently taking bachelor degree in marketing and economics at Monash University in Melbourne. This is my last year in final semester (hope everything is going to be alright).

I'm taking e-Marketing subject this semester, and creating a blog is one of the assessment tasks which sound fun and creative so I decided to take it. I'm feeling so bad about myself of not using blogs and knowing so little about it (hope this helps me to open to the world of social network).

This blog will be focusing on innovative ideas, news, personal experiences and knowledge revolving around e-marketing. I'm hoping to use this as platform to exchange ideas with other e-marketer and anyone who is interested in knowing more about e-marketing.

Teacup 2.0

p.s. Firstly, just for some thoughts about social media revolution,

(made a year ago, though still interesting)