Wednesday, September 29, 2010

MyTea - Privacy issues

As the world become globalized, privacy issues become much of the concern now a day, especially how company handle their customer’s information…
Customers are required to register to the company’s website in exchange for gaining access to certain benefits (you have now already disclosed your personal information to the company). Some companies state that they will keep your information confidential, however to what extent you can be sure that they did not sell your information to other.

Your information alone would not be that much of use for them, but, how about millions of personal information? Many companies utilize this information to leverage their marketing activities unethically i.e. direct mails, spams or junk mails. Check out your post box, how many junk mails have you received already this week (not surprisingly, mine’s 5).

Talking much of the negative aspects of using personal information, however, if the information is being possessed by a right person, it can also create a good cause for the society. Myki, for example, is being used by the police to track down commuters' movements.

Similar to credit card, Myki contains a microchip which stores your balance, recent journeys and transactions (if you are registered). Upon a formal request, Transport Ticketing Authority (TTA) will hand over the information as part of separate police investigations. Since December 2009, there had been already four requests about customers. The recent case was a Queensland woman, whom police wanted to interview as part of murder probe. The poll from this news suggests that vast majority of the passengers (63%) are concern with their privacy.

However, the question is: Do people knowingly trade privacy for convenience?
The increased convenience of mobile phones, the increased convenience of Myki, the increased convenience of iPad - people focus almost exclusively on the convenience and don't give a moment's thought to how the electronic track provides a ready bank of electronic information that the police can readily access.

Whether it's good or bad is a matter of perspective and the issue is open to debate. In my opinion, Privacy's not a matter of covering when you're doing something wrong. A level of privacy can be a matter of life and death. However, the use of personal information gathered by the TTA needed to be "carefully considered" and "protections" must be built into the system.

Imagine what would happen if the operator of the Myki system decides to start stalking you himself?
Or what if they secretly sell your travel patterns to businesses?

Yes, this data is already out there. But the more places it's stored, the more points of failure there are where the system can be abused.





Thursday, September 16, 2010

How Red Bull uses social media

During the previous week, me and Ratchsi had a chance to create a video for electronic marketing assignment. This video presents some interesting features of Red Bull's Facebook and Twitter that in fact really helps create value for its customers. By uses of games and interactive media, we must say it is really creative way to reinforce its brand image. Many businesses create their own facebook page, but how many of them were successful? - Red Bull has over 8 million fans.




Enjoy!

Teacup 2.0

Tuesday, September 7, 2010

Tips for Search-Tea-Optimization

Just for a quick post today, few days ago I’ve came across with one interesting website talking about how to increase the traffic to websites, and that is use Search Engine Optimization (SEO). This is one of the cheapest and easiest ways to direct visitors to your website and ultimately purchase your product.
Imagine standing a day in heating sun, giving out flyers to people (who mostly will ignore you) so they could some visit the store. How about you just do some ‘clicks clicks,’ having prepared information and let them find you themselves. However, for that to work there are some simple do’s and don’ts that businesses should follow in order to optimize their search engine.

Teacup 2.0

Source: ecommercetimes